Video Marketing 101 – Part 1 of 3: The Defining Trends & Growth of Video on the Internet

Information Overload – or Speed Learning? People are getting more media-savvy every day. There’s so much multimedia content in our faces! You’d think we’d be sick of it but no! Not according to a study conducted by Forrester Research. Most people retain information through videos 95% of the time compared to reading information from text […]

Online Marketing

3 Evergreen Content Marketing Strategy Tips for Beginners: Asking the “Right” Questions

So, you’re into the business of marketing your business, yes? Well, one of the best ways you can do so is by coming up with content that should allow your customers to engage actively with your brand. Of course, it comes as no surprise that coming up with stuff like these is often easier said […]

Bulletproof Tips for Delivering Content to your Social Media Channels

Social media is a necessity to every business strategy you may be thinking of right now (we’ve even made a full post of it, mind). However, it can be very easy to get overwhelmed by the “power” that the platform gives to us from the get-go. After all, your main social media channels allow you […]

Three Awesome Tips for Reverse Showrooming your Online Store

Ever since the advent of online shopping more than ten years ago, brick-and-mortar retailers were trying to combat the rising tide of having their shops being used a “showrooms”. However, it seems recent trends seem to be shifting in the other tide: a new term being bandied about these days is ‘reverse showrooming’, a process […]

How to Market a Website Business Like a Pro!

Are you in business right now? Well then, there’s no question that you’ve already got a website up and running in this regard, then! Of course, making your customers take your website seriously is a whole other thing; and really, when you consider how many “competitors” you have already gunning for that top spot in […]